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Linda Seidel Make-up

The Natural Cover System was introduced by Linda Seidel in 1984 to conceal scars, birthmarks and other effects of trauma or illness. Over the years, it has evolved with new formulations and ingredients to produce even more impressive results. Today, the cream foundation/concealer is thought of as a true artist’s medium that transcends the limitations of any other makeup.

So versatile and so responsive, it is:
  • Highly concentrated – a little goes a long way!
  • 100% waterproof when set with Performing Powder
  • Available in 20 true skin tone shades
  • Silky smooth and feels virtually weightless on the skin
  • The perfect “every day” foundation for every woman
  • Dermatologist-tested – safe for even sensitive, post-operative skin; and
  • Conceals any discoloration from dark circles to vitiligo!


Natural Cover cream
Natural Cover cream
Linda’s pallette of pre-blended shades allows you to perfectly match your skin tone year ‘round. Natural Cover is so concentrated, a little goes a long way. When it’s set with Performing Powder, the silky, smooth surface becomes 100% waterproof and sweatproof.
Performing Powder
Performing Powder
Performing Powder works its magic two ways: It bonds with Natural Cover to create a waterproof surface – like a second skin. And, unlike other white or translucent powders, it blossoms the color of your Natural Cover, adding a radiant glow to your complexion. It never looks ashy or grey
Pressed Powder
Pressed Powder
Performing Powder is also available as pressed powder in a mirrored compact.
Cover Stick
Cover Stick
Try the convenient cover stick, perfect for concealing under eye circles or quick fixes.